The main reason is that Kolam rice can be consumed daily. The Basmati rice is difficult to digest and takes time too. Kolam rice is easy to digest and very good for everybody for all age groups. It is sugar free with plenty of nutrition. After the pandemic, everybody is highly health conscious. In earlier days, rice was a major part of their food, but later wheat flour replaced the rice. But now rice again is entering the plate of people which is very good for everyone. It does not convert into fat and there are many scientific reasons for that.
The major rice varieties grown in India are BPT, Sona, HMT, Masoori, Sri Ram, Rupali, IR 64, and IR 8. The main varieties of Non Basmati Rice that are exported from India are IR 64, IR 8, BPT, Sona Masoori, and Swarna which are accepted in the international level in countries such as Africa, China, and Vietnam because of the nutritional value.
A short detail on Non- Basmati Rice features:
IR 64 is parboiled, and IR 8 is raw rice. When parboiled, the length should not be more than 5 mm, moisture level should not exceed 14% which otherwise will spoil the rice quality, the broken percentage should not exceed 5%, and purity 92%. The difference between parboiled, raw, and steamed rice is steamed rice is half cooked, and raw rice is procured from the mill and sold.
https://www.amoliinternational.com/indian-non-basmati-rice-traders.html
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