- Computer Telephony Integration (CTI) in Salesforce enables businesses to connect their phone systems directly with CRM data, allowing agents to make and receive calls without leaving Salesforce. With features like click-to-call, automatic call logging, screen pop-ups, and real-time customer insights, CTI helps sales and support teams respond faster and more accurately. By reducing manual tasks and improving call handling efficiency, Salesforce CTI enhances customer engagement, shortens response times, and delivers a more personalized communication experience across every interaction.
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