A Customer Rewards Points System is a strategy employed by businesses to incentivize customer loyalty by offering points or credits that can be redeemed for rewards, discounts, or other benefits. This system is designed to encourage repeat purchases, foster long-term relationships, and enhance customer engagement. Customers earn points based on their actions, such as making purchases, referring friends, leaving reviews, or engaging with a brand online. These points can then be redeemed for rewards such as discounts, free products, exclusive offers, or even experiences.